Omnichannel in Retail: Discover the Secrets for Success

Omnichannel in retail is more important than you realize, which is why the advice in this white paper may just make all the difference for your business.  

There’s nothing new in the idea that retail consumers want convenient, personalized service. What is new is that consumers now expect these benefits across your online experiences and all your brick and mortars. This is what is known as omnichannel in retail. 

And for small to midsized companies, this is a very, very difficult task. 

Is your company prepared to meet today’s evolving customer expectations? Set yourself up for success when you access the newly available white paper, “Omnichannel Requirements to Compete in Today’s Consumer-Driven Digital Economy.”

Why Omnichannel in Retail Is So Difficult

According to a Linnworks study quoted in the white paper, 90% of shoppers are more likely to choose a retailer based on convenience than any other factor. Since technology and convenience are considered to go hand-in-hand, the marketing teams for many software solutions imply that if you have the latest technology, you’ll be able to meet your customers’ demands for convenience. 

Logically though, you know this isn’t the case. 

Through years of hard-won experience, savvy business leaders like you understand that technology is only a means to an end, not the end in itself. Tech can only deliver convenience to customers if it is easy for your staff to learn, use, and leverage for insight. 

Which means it’s up to you to figure out which technology solutions can ease the process for your staff to deliver a great omnichannel experience. 

We’re here to help with that. 

What’s in the White Paper?

Here at Platform Technology Advisors, we don’t want to simply sell you software in a box or accounting in the abstract. We want to make sure you have the tools and the knowledge you need to succeed and to grow. 

That’s why this white paper is laser-focused on helping you learn the “what” and the “why” behind retail omnichannel success. 

You’ll learn: 

• The 3 top omnichannel success factors, plus 11 tips to help you meet them
• 32 leading ways that technology can help your small to midsized business meet modern consumer omnichannel expectations
• The 20 questions to ask yourself, so you can assess where you are in your omnichannel journey and build a roadmap for your future

As a bonus, you can also use the omnichannel assessment to rate your competitors’ capabilities and see how they compare to your own. Since most of the assessment’s questions focus on front-end experience, it will be quick and easy for you to do competitive research to identify your peers’ service-delivery gaps. 

Once you know those gaps, you can capitalize on them. 

Why It’s Best to Understand Omnichannel Success Factors, Right Now

As a smaller retailer, it’s easy to assume that there is no way for you to compete with Amazon, Walmart, or Costco. But that’s a mistake. 

According to CapitalOne Shopping Research, 91% of American consumers shop at small and local stores in a given week, and small or independent stores garner more than 50% of the share of all U.S. retail revenue. 

And as we said at the beginning of this article, 90% of shoppers are more likely to choose a retailer based on convenience than on any other factor. 

Now, if you take that 91% of shoppers who shop at independent stores each week, and then multiply them by the 90% of shoppers who choose convenience as their main buying criteria… just imagine how much your business could grow if you made your independent store one of the most convenient local options available. 

It all begins with knowing which success factors to leverage, so you can drive effective omnichannel in retail.

Get Started Today. Access The White Paper.

The team at Platform Technology Advisors provides 30 years of accounting and wealth management expertise to help you fully understand what you’re getting in accounting and ERP software, along with why it’s so important for your business – all while advising you each step of the way. Contact us to learn more.