B2B Acumatica and Shopify Integration for Seamless E-Commerce

Streamline B2B e-commerce with Acumatica–Shopify Integration

In recent years, small and mid-sized manufacturers discovered a high-margin opportunity: selling directly to business buyers through eCommerce. This shift to direct-to-consumer (D2C) and business-to-business (B2B) online sales has made ERP and eCommerce integration essential.

But legacy integrations weren’t designed for today’s complex B2B needs, and they can lead to frustration and lost sales.

Discover how your company can overcome the limitations of your current eCommerce integration. Watch the video and learn how Acumatica’s flexible, B2B-centric Shopify integration can help.

Why Traditional Shopify Integrations Fall Short for B2B

A McKinsey & Company survey that we quoted previously on our blog found that 70% of customers will switch vendors if their expectations aren’t met. That’s a huge risk, especially in B2B eCommerce where modern buyers now expect the same frictionless experience they enjoy as consumers.

Yet B2B transactions are far more complex than standard customer transactions (B2C), involving negotiated pricing, purchasing terms, approvals, and large-scale inventory visibility. Most off-the-shelf ERP integrations with Shopify were never designed for this level of complexity, and that’s where Acumatica stands apart.

Because Acumatica is the first ERP solution to fully support the B2B features in Shopify, it may be precisely what your business needs to keep up with today’s evolving customer demands.

How the Acumatica Integration for Shopify Helps You Meet B2B Customer Demands

Acumatica’s integration leverages and extends Shopify’s native B2B capabilities, giving your business the ability to meet business buyers’ requirements like never before.

It makes it possible for your company to serve your customers with B2B-centric benefits, including:

• Flexible B2B pricing

Define pricing by buyer, location, or other negotiated terms. (e.g., top customers see a 20% discount, others see list price.)

• Extensive payment options

Accept credit cards, credit lines, ACH, and allow PO number entry at checkout.

• Personalized sales tools

Boost average order value with dynamic upselling and cross-selling tailored to each buyer.

• Post-sale convenience

Support refunds, exchanges, and item substitutions for smooth resolution.

• Updated inventory visibility

Let buyers browse and purchase with confidence 24/7, knowing inventory availability is always current whenever they choose to shop. 

That’s Only the Beginning…

The Acumatica Shopify integration does a lot more. But, as they say, a picture is worth a thousand words. And what’s better than a picture? A video.

That’s why we’ve set up a quick, informative video that showcases the full details on Acumatica’s B2B integration for Shopify.

Watch the Video to Learn More

See how the Acumatica Shopify integration simplifies complex B2B eCommerce and helps your business stay competitive.

The team at Platform Technology Advisors provides 30+ years of accounting and wealth management expertise to help you fully understand what you’re getting in accounting and ERP software, along with why it’s so important for your business — all while advising you each step of the way. Contact us to learn more.